Meeting/Event Information
SMPS PRC 2026
March 18, 2026 12:05 AM PDT to March 20, 2026 3:00 PM PDT
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Hyatt Regency Seattle
808 Howell Street
Seattle, WA 98101
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PRC is now sold out! If you would like to be added to the waitlist, please click on the Register Now button at the top of this page and submit your information. Please note that individual registrations are still available for the Workshops and the Thursday Night Social.
Get ready to Go for Gold in the Emerald City! Set against a backdrop of iconic skylines, innovative architecture, and unmatched creativity, the conference will offer dynamic programming, inspiring keynotes, hands-on workshops, and invaluable networking opportunities. Whether you're an emerging professional or a seasoned leader, you'll leave with fresh insights, practical tools, and new relationships to drive your firm—and your career—forward.
This year’s theme celebrates the pursuit of excellence—in our firms, in our careers, and in our communities. Over three high-energy days, you'll connect with a diverse network of 500+ marketing, communications, and business development professionals from across A/E/C industries. Expect bold conversations, actionable learning, and networking that elevates. This is your chance to learn, share, and celebrate both individual growth and collective achievement.
CONFERENCE HIGHLIGHTS
- Three high-energy days where you'll connect with 500+ marketing, communications, and business development professionals—representing the full spectrum of backgrounds, roles, and career journeys in our field
- Keynote Speakers that reflect a range of industries and perspectives, reminding us that excellence comes in many forms.
- Networking Reception & Social Events to help you grow your network personally and professionally, no matter where you are in your career.
CONFERENCE SCHEDULE AT A GLANCE
SPEAKERS & PROGRAMMING
Key Note Speakers:
- Wednesday: University of Oregon Women’s Soccer Head Coach Tracy Joyner – Lace’em Up: Compete, Connect, Create
- Thursday: Amber Wendover – It Starts with You – A 75-Minute Leadership Reset
- Friday: Danielle Gray – Peace Is a Strategy: The Competitive Advantage of Calm Leadership
Breakout Sessions:
18 sessions led by industry experts and designed to sharpen your skills.
CONFERENCE REGISTRATION INFORMATION
- All keynote and breakout sessions (workshops not included)
- Wednesday Welcome Reception
- Breakfast & lunch on Thursday and Friday
Regular pricing: $700 (members) / $850 (non-members) until sold out
NETWORKING & EXTRAS
- Wednesday Welcome Reception | Join us after the opening keynote to connect with fellow conference-goers. Included in full conference registration.
- Wednesday First Timer’s Session | Get to know other first-time conference attendees and learn how to make the most out of your experience. Included in full conference registration. Sign up on conference app.
- Wednesday Chapter Leaders Session | Meet other chapter leaders and gain tools to strengthen your chapter leadership. Included in full conference registration. Sign up on conference app.
- Morning Yoga | Early riser? Join us for morning Yoga. Included in full conference registration. Sign up on conference app.
- Pre-Conference Workshops | Chose from one of three workshops on emerging topics! Separate Registration Required.
- InDesign Insights: Power Features for AEC
- Level Up Your In-House Visuals Game
- Demystifying Business Development in an Ever-Evolving Climate
The following items are extras that may be added individually. Separate Registration Required.
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- Thursday Night Social | A lively evening event with food, drinks, and Seattle-style fun.
- Join the PRC Pin Exchange! | Our vision is simple: bring a pin—any pin that represents you, your firm, your city, or your personality—and get ready to trade. Your pin might be a brand moment, a conversation starter, or a tiny piece of art. Whatever it is, it’s your story. Have fun, and be creative!
- Seattle Architecture Foundation Walking Tours | We are thrilled that we are able to offer (2) SMPS-exclusive SAF architecture walking tours for PRC attendees!
Be Prepared and Stay Informed!
For the third year running, PRC is going paperless—keeping Seattle’s sustainable spirit front and center. The Guidebook App will be the main source of information for all things conference related, including conference schedules, session details, and updates. Think of it as your digital playbook: quick, convenient, and always ready to keep you in the game.
LEARN MORE ABOUT GUIDEBOOK APP
CONFERENCE SPONSORSHIP
Don’t miss your chance to connect with 500+ A/E/C professionals, gain career-changing insights, and celebrate in Seattle. Follow @smpsprc on social media so you don’t miss any information! And don’t forget to tag us! #SMPSPRCSeattle2026
Let’s raise the bar together. Let’s Go for Gold. See you in Seattle!
