Meeting/Event Information

Creative Problem-Solving Techniques for AEC Marketers

 

January 29, 2025
10:00 AM PST - 2:30 PM PST
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The Riviera Resort Palm Springs
1600 N Indian Canyon Dr
Palm Springs, CA 92262
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Creative Problem-Solving Techniques for AEC Marketers

Presented by Julie Shaffer

In the dynamic and competitive world of AEC marketing, traditional approaches often fall short. To truly captivate your audience and differentiate your firm, you need to think outside the box and embrace creative problem-solving techniques. This interactive session will equip AEC marketers with practical strategies and tools to unleash their creativity and tackle even the most complex marketing challenges with fresh, innovative solutions.

Learning Objectives:

  1. Learn proven problem-solving techniques, including:
    • Design Thinking 
    • Storyboarding
    • Brainstorming, and
    • Mind Mapping. 
  2. Discover ways to overcome creative blocks and cultivate a mindset of curiosity and experimentation.
  3. Gain insights from real-world case studies showcasing successful creative problem-solving
  4. Participate in hands-on exercises and breakout sessions to apply the techniques learned.

 

Tickets

$225.00 Conference admission (Member)

$275.00 Conference admission (Non-Member)