Meeting/Event Information
2025 Pacific Regional Conference - Palm Springs
January 29, 2025 10:00 AM PST to January 31, 2025 2:30 PM PST
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Riviera Resort Palm Springs
1600 North Indian Canyon Drive
Palm Springs, CA 92262
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A wellspring of inspiration...
The SMPS Pacific Regional Conference (PRC) offers three days of professional growth and networking in an energizing format for professional marketers and business developers in the A/E/C industry across the Pacific Region. PRC is an engaging forum filled with learning sessions, dynamic keynote and endnote speakers, and a wealth of networking opportunities perfect for connecting with 250-350 owners, marketing, and business development professionals from Alaska, California, Hawaii, Idaho, Nevada, Washington, and Oregon. Earn more than 10 Continuing Education Credits (CEUs) just by attending!
We have a Justification letter template available to you if you need help getting approval to attend this exciting event!
Registration
Hurry, registration ends December 27, 2024!
Conference registration includes all general sessions, breakout learning sessions, the Wednesday welcome reception, and breakfast and lunch on Thursday and Friday. For questions about registration, please contact us via email to [email protected].
Schedule
Our program schedule for 2025 is coming together quickly. Take a sneak peak at what we've got lined up for PRC 2025 in Palm Springs: PRC 2025 Schedule (rev 8.22.24)
Keynotes
“All in to Win! | Do you want to just play the game, or do you want to win?”
Harnessing our passions, focusing our energy, and stepping outside of our comfort zones allow us to be more dynamic, energetic, and successful. Winning demands habits of champions and requires an attitude of “Let’s go!”. And with Coach Miller, “It’s Go Time!”
Coach Shannon Miller
Shannon Miller is a world-renowned ice hockey coach who has been honored at the White House by the President of the United States five times. Shannon is a former Olympic Hockey Coach, three-time World Champion, and five-time NCAA Champion. As a professional motivational speaker, Shannon has spoken in New York City at the United Nations on Gender Equity, and she has spoken in many different cities and countries around the world on topics such as Winning, Facing Adversity & Leadership. Shannon is also a former police officer, and current board member for the Palm Springs Chamber of Commerce and the Palm Springs Police Officers Association. Shannon holds a Master of Education Degree with a focus on Native American studies.
From Why to Wow: Shaping Your Future with Courageous Curiosity
In an ever-evolving world, where change is the only constant, the ability to ask meaningful questions is a driving force behind personal and professional transformation. In this keynote, Damion Morris, CPSM, will explore the profound impact that asking the right questions can have on unlocking new possibilities, driving innovation, and challenging the status quo.
Through storytelling and real-life examples, Damion will take you on a journey from his humble beginnings in Buffalo, New York, where a simple, unexpected question set off a series of life-changing decisions that brought him to California and his thriving career. With his signature blend of humor, insight, and authenticity, Damion illustrates how curiosity can spark bold decisions and how daring to ask “Why?” opens doors to greater opportunities.
- The power of inquiry: How asking the right questions can fuel curiosity, disrupt norms, and propel growth in business and life.
- Overcoming barriers: How to push past fear, self-doubt, and societal expectations to cultivate a mindset of courageous curiosity.
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The Art of Beautiful Questions: A practical framework—"Why, What If, and How"—for transforming curiosity into action and driving innovation
Attendees will walk away inspired to ask better questions, challenge the ordinary, and take their lives from “Why?” to “Wow.” Whether you’re navigating career challenges, leading a team, or striving for personal growth, this session will ignite the courage to ask the questions that can change your future.

Damion Morris
Damion Morris is on a mission to expedite the evolution of marketing in the AEC industry. A dynamic speaker and marketing leader, Damion delivers high-energy presentations that equip marketers with implementable strategies for increasing their influence, impact, and career success. Damion’s down-to-earth humor invites audiences to laugh while they learn.
Dare to Matter
In a world becoming dominated by technology, it’s the people - who they are, what they know, what they do, and how they show up - that still matter most, especially as marketing and business development professionals.
But sometimes it’s not even enough to “just show up,” as basic an expectation that it is, right? I mean, sometimes people show up… and we secretly, or not secretly, wish they didn’t! We need to show up like it matters.
“To matter” is to live with intention… to focus our talents, our skills, our knowledge, our desires, toward the ultimate goal of positively impacting the lives of others; to spend our lives in a relent less and unapologetic pursuit of Significance.
Using a combination of engaging wit that makes him exceptionally personable, with profound wisdom that drives straight to the heart of every audience member, Pete Smith helps every attendee answer the core fundamental question that exists deep within their soul: Do I Matter?
By the end of this presentation, audience members will be inspired to action, not just because they know with certainty that they matter but, more importantly, because they’re challenged and encouraged to go out into the world to explore just how much they can “Matter More.”
At the conclusion of this presentation, the attendees will:
- Increase their sense of ownership and accountability, even with unfavorable options
- Align the concepts of feelings, actions, and identity to maximize motivation and performance
- Recognize how a “perfect environment” can minimize growth and why resolve is key

Pete Smith
Stroke survivor. International speaker. Author. Coffee shop owner. Wrestling coach. No matter the role or title, Pete Smith’s focus has been the same for over 25 years: help individuals, teams, and organizations run their race to win. He is the author of Dare to Matter, the #1 Best Seller in the HR and Personnel Management Category, and the #2 Best Seller in the Business Motivation and Self-Improvement category.
Workshops
Creative Problem-Solving Techniques for AEC Marketers – Julie Shaffer
In the dynamic and competitive world of AEC marketing, traditional approaches often fall short. To truly captivate your audience and differentiate your firm, you need to think outside the box and embrace creative problem-solving techniques.
Leading Interview Prep with Confidence – Keelin Cox
Congratulations! Your team just got shortlisted and now comes the fun part – a client interview! While many of us AEC Marketers are very familiar with proposal work, mastering interview prep is a crucial tool to helping our teams win work. From shortlist to interview, this workshop will walk participants through interview prep best practices, provide a simple process for preparing your team, and troubleshoot potential barriers along the way. At the end of the session participants will apply this information to interview scenarios in small groups.
Join us at the Wednesday Night Social!
Step back to the iconic 1950s-1960s era, where the glitz and glamour of mid-century Palm Springs come alive under the stars. Join us by the pool for an unforgettable evening that captures the essence of Retro Palm Springs—think classic cocktails, vintage tunes, and stylish ambiance reminiscent of Hollywood's golden age.
As you mingle with fellow SMPS professionals, soak in the relaxed yet vibrant atmosphere, where the spirit of Marilyn, the Rat Pack, and the desert oasis's charm converge – a time when big beautiful cars, family destination vacations and space travel were all the rage. Don your finest retro attire and be transported to a night of timeless elegance, laughter, and celebration—a perfect kickoff to the PRC 2025 experience.


