Meeting/Event Information

Building Bridges to a Digital Future: A Hands-on Workshop in AEC Content Strategy

In AEC marketing, having a solid content strategy isn't just a box to tick—it's the fuel for establishing your expertise, sparking conversations, and growing your business. If you feel hamstrung by limited resources or are simply looking to supercharge your existing efforts, then this workshop is designed for you.

During this interactive workshop, you'll go beyond mere theories and actually create a dynamic content marketing plan that's both achievable and effective. The secret sauce? Technologies that democratize content creation and management. I’ll show you how to leverage AI tools, like ChatGPT, to guide you from the initial idea to targeted content topics through scheduling it on your quarterly content calendar.

Whether you're a marketing department or one of a robust team, this workshop will guide you from conceptualization to implementation, ensuring each content piece aligns perfectly with your overarching strategy. You'll learn how to distill ideas into targeted topics and schedule them into an achievable quarterly content calendar.

By the end, you won't just have knowledge—you'll possess a robust content plan, bolstered by AI insights, ready for deployment. Gear up for an experience that's engaging, hands-on, and chock-full of insights to elevate your AEC marketing strategy. Together, let's craft a content strategy that not only grabs attention but keeps your audience consistently engaged.

Wednesday Keynote Speaker: Lindsay Diven, CPSM | Founder, Marketers Take Flight

With 17+ years AEC experience, Lindsay runs the training company, Marketers Take Flight, and hosts the “AEC Marketing Strategies” podcast. She speaks regularly across the country sharing her insights and expertise. Her influential courses, like "Proposal Pro" and "Content Marketing Clarity," set industry standards. Formerly, as a board of director, she led the marketing and BD at a 300-member A/E firm, shaping strategies across six market lines.